1. Violating Convention
Designers who go against convention on the web are trying to ski up hill. Its a no-go and Steve Krug’s book “Don’t Make Me Think” makes it pretty clear why. Users have an internal model of how a site should be with a rough idea of what a navigation bar looks like, where [...]
One thing we’ve noticed makes a huge difference to your sites success is the theory behind the “Golden Triangle”. Numerous experiments have been done where strange contraptions have been attached to people’s heads while they go about their usual business online. What these eye tracking devices have all consistently found is that people [...]
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