One thing we’ve noticed makes a huge difference to your sites success is the theory behind the “Golden Triangle”. Numerous experiments have been done where strange contraptions have been attached to people’s heads while they go about their usual business online. What these eye tracking devices have all consistently found is that people concentrate on the top left-hand corner (as can be seen in the photo) before moving on. It’s that ‘Golden Triangle’ of a persons focus that by far has the greatest impact on a person’s view of a site.

Even though this research has been public knowledge for some years now the same mistakes are still being made by web designers all over the world. By placing your most important content and expecially your call to actions at the top left you can easily see double, triple and quadruple jumps in your sales and leads online.

For more information on eye tracking check out Googles answers.