Website Analytics
We like to use Google Analytics for all of our clients due to its huge range of features and value for money (free!).
Google Analytics used to be the market leading Urchin service which was unmatched in the world of analytics but it provided its service at a huge premium. Until Google came along and completely opened up access to everyone for free. This rocked the industry and has changed the landscape of website analytics ever since.
What is Analytics?
Website analytics are a way for you to track your visitors and their demographics. It depends on the service you use but common variables you can track are the number of visitors, locations of visitors and where abouts on your sites they tend to congregate.
When the doors were first flung open by Google the demand was so huge it took Googles servers down and so they had to limit the initial sign up for a while to let them cope with the growth in users. Google Analytics is now completely free and open to access and if you're interested in tracking your site visitors to help with marketing strategy then we'd be happy to install and train you in its use. Just get in touch.
Google Analytics has gone from strength to strength ever since with huge improvements and innovations driven by the team at Google. You can even host multiple sites on your free analytics account at no cost.
Our sister company Essential Marketer offer training on a one-to-one basis for any business owners interested in maximising their use of Google Analytics. If you're looking for a fully managed installation and monitoring service then we can help you there too.